What does the term “up-selling” refer to in the airline industry?

Up-selling in the airline industry specifically refers to the practice of recommending additional products or services to customers during the booking process or after they have purchased a ticket. This can include suggesting seat upgrades to premium seating, offering additional baggage options, or promoting travel insurance. The goal is to enhance the customer's travel experience while increasing the airline's revenue.

This approach not only provides an opportunity for passengers to personalize their journey further but also allows airlines like Spirit to streamline their service offerings in a way that meets customer needs. Providing these additional options serves both the customer, who may appreciate the enhancements, and the airline, which benefits financially from the sales of these services.